Marketing
Charles W.(Charles W. Lamb) Lamb, Joseph F. Hair, Carl McDaniel
With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have you saying, ''Now that's marketing.'' You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives.
კატეგორია:
წელი:
2008
გამოცემა:
10
გამომცემლობა:
South-Western College Pub
ენა:
english
გვერდები:
741
ISBN 10:
0324591098
ISBN 13:
9780324591095
ფაილი:
PDF, 25.54 MB
IPFS:
,
english, 2008