Driving Digital Strategy
Sunil Gupta
Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management
წელი:
2018
გამოცემა:
1
გამომცემლობა:
Harvard Business Review Press
ენა:
english
ISBN 10:
163369268X
ISBN 13:
9781633692688
ფაილი:
AZW3 , 2.42 MB
IPFS:
,
english, 2018